Website & AI-Visibility Action Report
Elite Inspection Group
How to make eiginspection.com the most accurate, AI-visible, lead-generating home-inspection website in North Texas — and exactly where your competitors are winning and where they're leaving the door open.
Now in our 14th year
12,000+ inspections
4.8★ · ~344 reviews
21 CE classes taught
Prepared for Garrett · Elite Inspection Group · Frisco / DFW • August 2026 • Prepared by Gus
Built from three research passes: an AI-citation scorecard, a full marketing playbook, and a nine-competitor teardown.
1. The bottom line
Your reputation is strong and your business is real — 14 years, 12,000+ inspections, 4.8 stars. But the way people find a home inspector is changing, and on the new scoreboard — the answers AI engines and Google give when someone asks "who's the best inspector in Frisco?" — Elite is nearly invisible today.
The honest scorecard
We tested the real questions buyers and agents ask across ChatGPT, Perplexity, Google's AI Overview, and Gemini. Elite showed up in only about
11% of the non-brand, lead-driving questions. On Perplexity, Elite was cited in
zero of nineteen answer narratives. You rank for your own name and in ordinary Google results — but you're not the answer the AI reads out loud.
Here's the good news, and it's the whole point of this report: the gap is mechanical, not reputational. You're not losing because Elite isn't good or well-known. You're losing because the website is missing the machine-readable signals these engines grade on, and because competitors have piled up review volume. Both are fixable — most of it in 90 days. And there's one wide-open opportunity nobody in your market is defending that you're uniquely built to own (see §3).
One real win to build on
Google's AI Overview already named Elite
first for "which home inspector do realtors use in Frisco." That proves you
can rank when the signals line up. This report is about making the signals line up everywhere.
2. The website fix list — what to fix, in priority order
Every item below is a concrete change to eiginspection.com. They're grouped Priority 1 (do first — cheap, fast, compounding), Priority 2 (the growth engine), Priority 3 (the moat & the extras).
Priority 1 Delete the placeholder text still live on the site
Your shipped HTML still contains lorem-ipsum filler — literally the "…found himself transformed…" Kafka placeholder and the word "Placeholder." A buyer or an AI crawler reading that is a credibility hit. Five-minute fix, do it first regardless of everything else.
Priority 1 Add the schema your site is missing
Your site today has only generic page schema — no LocalBusiness, no AggregateRating, no Service, no FAQPage. This is the single biggest technical miss. These are the exact structured signals AI engines and Google read to decide which local company to name. Add LocalBusiness (with real address + geo), AggregateRating (your 4.8 / 344), Service blocks, and FAQPage. (Already drafted and ready to hand Darren — see Appendix.)
Priority 1 Publish an FAQ page (answer-first, question-shaped)
You have no real question-and-answer content, and AI engines lift their answers straight from Q&A. A 20-question FAQ — cost, timing, foundation on North-Texas clay, new construction, the Texas option period — each answered in the first sentence, wins the "People Also Ask" boxes and the AI citations. (Written and live as a preview — see Appendix.)
Priority 1 Turn on the review engine → climb from ~344 toward 500+
Reviews are the #1 local trust signal, and AI leans on the count hard. To compete in the Frisco/Plano map you need 300+, to lead you need 500+ — competitors sit at 800–8,000. Wire an automated text within 90 minutes of report delivery + a next-day email, to buyer and agent, routed through a single tracked link (eiginspection.com/review-frisco). Target 15+ new Google reviews a month.
Priority 2 Build the "new construction in Frisco" page that wins the AI answer
A competitor owns Google's AI Overview for "new construction inspection Frisco" with one long page laid out Pre-Pour → Pre-Drywall → Final → 11-Month Warranty, question-shaped headings, crisp definitions. Their page has no schema and no inspector bios. Publish the same structure, add the schema and your inspectors' TREC numbers, and Google swaps the citation to you. Given your new-build volume, this page is worth real money.
Priority 2 Build real city landing pages (with Plano & Allen first)
The leaders each run 8–120 city pages so the AI has many ways to see them tied to a specific city. You have one homepage trying to be everything. Build genuine 1,000+ word pages for Frisco, Plano, McKinney, Allen (then ZIP-level: Frisco 75033/34/35, Plano 75024/25/93) with neighborhood callouts, clay-soil/foundation notes, local FAQ, and full schema. Note: the strongest Frisco competitor has no Plano or Allen page — those are open lanes.
Priority 2 Publish a transparent pricing page
Five of nine competitors hide pricing behind a quote form — a cohort of shoppers they actively frustrate. You already know your numbers ($450 floor, ~$600 average). Publish a clean square-footage price grid at /pricing with Offer/Service schema and win those shoppers.
Priority 2 Get the Google Guaranteed (LSA) badge
Only one competitor shows a visible Google Local Services Ads badge. It sits above every organic result. In DFW it's a $40–$80-per-lead channel with a ~44% book rate. Apply for verification (TREC license + insurance + background check) for the Frisco/Plano/McKinney/Allen service area.
Priority 2 Surface your authority (E-E-A-T) — bios, TREC #s, and your CE classes
AI increasingly weights expertise and author signals. You have 12,000+ inspections and you teach 21 CE classes — and almost none of that is visible on the site. Add inspector bios with TREC license numbers and headshots, and put your CE-instructor authority front and center. A teaching inspector should dominate these answers.
Priority 3 Ship the "For Agents" hub (your moat — see §3)
A dedicated agent page: your CE classes on a bookable calendar, an agent portal where they see all their clients' reports, a repair-request builder that outputs an MLS-ready one-pager, co-branded report options. 8 of 9 competitors have nothing here. This is the biggest structural opening in the market.
Priority 3 Bundle a free warranty stack + market it
Add a free warranty stack (90-day + MoldSafe + SewerGard + RecallChek) on every inspection and put a warranty page + badge on every service page. Six of nine competitors don't offer it — and one publicly swore against warranties in their own FAQ, a corner they can't get out of.
Priority 3 The modern-AEO extras
Publish an llms.txt file (an LLM-facing company summary — nearly free, and only two competitors have it). Launch a real YouTube channel with narrated defect walkthroughs (the "video inspection" leader has only 443 subscribers — an open lane), marked up with video schema and cross-posted as short-form. Add downloadable sample reports for every inspection type.
3. Your competitors — what they're doing vs. what they're NOT
We tore down the nine DFW inspectors who currently out-rank Elite in AI answers. The headline: there is no single giant. The market is seven specialists who each own one thing and leave everything else wide open. Nobody does it all — and the richest gap is one you're already built to fill.
At a glance — who's doing what
| Capability | Competitors doing it | Elite's move |
|---|
| Automated review engine (Spectora texts/emails) | Super Inspector, Inspection House, Futuristic, likely GreenWorks | Not yet — turn it on (Priority 1) |
| Schema markup (LocalBusiness/FAQ/Review) | Almost nobody — even leaders are thin; most have none | Win fast — pass 8 of 9 in one deploy |
| City / service landing pages | Kissee (120+), AIS (100+), GreenWorks (130+), Stonebriar (28+) | Behind — build them (Plano/Allen open) |
| Transparent pricing | Super Inspector, GreenWorks, Inspection House, AIS | Easy win — 5 of 9 hide it |
| Free warranty stack | Only The Inspection House | Win — bundle it |
| TREC-approved agent CE classes | Only Green Scene (1 of 9) — and it's a JPG + email | OWN IT — you teach 21 classes |
| Agent portal / repair-request tool | Nobody | OWN IT — build the hub |
| Google Guaranteed (LSA) badge | Only The Inspection House | Win — apply |
| Narrated video walkthrough | Green Scene, Stonebriar | Match + own it on public YouTube |
| llms.txt / LLM landing page | GreenWorks, Super Inspector | Easy win — copy it |
The 3 moves worth stealing (what the leaders are doing right)
- The review flywheel. The leaders aren't magic — they run Spectora's automated text + email review request on every completed report, pointed at a single tracked link. That mechanic is why the field sits at 800–8,000 reviews while you're at ~344.
- The four-phase new-construction page. One competitor wins Google's AI answer with pure page structure (Pre-Pour → Pre-Drywall → Final → 11-Month) — and no schema. Copy the structure, add the schema and bios, take the citation.
- The free warranty bundle. The Inspection House gives a warranty stack free on every inspection. Six competitors don't — and one can't, having publicly rejected warranties. Bundle it at your price and out-value the field.
The 3 gaps where Elite can win (what they're NOT doing)
Agent product & CE — your moat
- 8 of 9 have zero CE program. The one that has it runs it off a JPG and an email.
- Nobody has an agent portal or a repair-request builder.
- You already teach 21 CE classes — you're holding the hard part everyone else skipped.
Schema & transparent pricing
- Most competitors have little or no schema — you pass 8 of 9 on the technical layer in one deploy.
- Five hide their pricing; you publish yours and win the shoppers.
- Only one competitor has the Google Guaranteed badge — the field is open.
The nine, one at a time — strength vs. soft spot
Super Inspector
~7,966 reviews · the review monster
Great at- Massive review volume from 40–60 inspectors × 17 years × Spectora automation
- Instant-price self-serve scheduler; "pay at close" financing
- Purpose-built LLM landing page
Not doing- HQ is in Corinth, not Frisco — loses "near me" proximity
- City pages are ~150-word boilerplate, no local schema
- No agent CE, no promotions/discounts
The Inspection House
13 branches · free warranty stack
Great at- 13 branches, each with a local phone + local Google profile
- Free RWS warranty stack on every inspection
- Aggressive lead-capture landing page; agent capture in scheduler
Not doing- Zero schema anywhere; no blog; thin FAQ
- No agent hub, no CE, no repair-request tool
- Weak social; BBB accreditation revoked
GreenWorks
In-house engineers · premium
Great at- 13 staff engineers issuing PE-stamped foundation reports in 48–72 hrs
- 130+ blog posts + programmatic city/service pages; publishes llms.txt
- Productized pricing; lifetime HomeBinder account for every client
Not doing- "5.0 / 1,500 reviews" is diluted across 11+ profiles (Frisco is ~307)
- $545 floor leaves the sub-$500 buyer open; no TREC CE
- Fragmented, low-engagement social
Kissee Inspection Services
Frisco content king
Great at- 120+ city × service pages + 120 blog posts; proper FAQ schema at /faqs
- Broad add-on menu; certifications displayed prominently
Not doing- Publicly swore off warranties in their own FAQ — a corner they can't escape
- No pricing, no "For Agents" page, no CE
- No Plano or Allen pages — open lanes for you; dormant social
Green Scene
Your closest mirror · the "video inspection" brand
Great at- Free narrated video walkthrough on every inspection, same-day
- Best-in-class Celina city page (the template to copy)
- The only competitor running a real realtor CE program
Not doing- No FAQ/Review schema anywhere; other city pages are thin stubs
- No warranty bundle; only 443 YouTube subs despite the "video" brand
- CE program is a JPG menu + email — no online booking
Futuristic Inspections
Owns the new-construction AI answer
Great at- A four-phase new-construction page that owns Google's AI Overview
- Question-shaped headings; deep homepage schema; fresh content
Not doing- No schema and no bios on the winning page — beatable
- Solo operator; no CE; no LSA badge
- WordPress spam injected in their sitemap (unpatched)
Stonebriar Property Inspections
19-year Dallas SEO
Great at- Aged domain + pro SEO agency; 28+ city pages, 65+ blog posts
- Same-day report + narrated video; strong personal-brand trust
Not doing- One inspector = ~500/year ceiling — can't serve teams or run phase inspections
- Zero schema on homepage; reviews page renders blank
- No agent infrastructure; weak Frisco profile (27–69 reviews)
Advanced Inspection Service
Owns realestateinspector.com
Great at- Exact-match domain — a huge entity signal for AI
- 25+ city pages; 40-year family legacy; published pricing
Not doing- Only ~80 Google reviews; no LocalBusiness/Service/FAQ/Review schema
- Owns "realestateinspector.com" but has zero agent product — the most ironic gap in the field
- Dated tech; weak social
Integrity Home Inspections (McKinney)
Solo · perfect reviews
Great at- 5.0 × ~151 reviews on one inspector's name; strong trust signals
- Downloadable sample reports; InterNACHI buy-back guarantee
Not doing- Single-page GoDaddy site — no city pages, no blog, no FAQ, no schema
- No online booking; no agent marketing; solo capacity ceiling
4. The 90-day action plan
Mapped from the fix list above, sequenced for a busy operator: cheap-and-compounding first, the growth engine next, the moat after.
Sprint 1 — this week
- Delete the placeholder/Kafka text.
- Ship
LocalBusiness + AggregateRating schema (populate from your real 4.8 / 344).
- Publish the FAQ page +
FAQPage schema (already drafted).
- Turn on Spectora automated review requests →
/review-frisco tracked link.
Sprint 2 — 30 days
- Publish the four-phase "new construction in Frisco" page (with schema + inspector bios) to take the AI Overview.
- Ship city pages: Frisco, Plano, McKinney, Allen (+ a DFW page) with full schema.
- Publish the
/pricing page with Offer schema.
- Stand up the For-Agents hub with your CE calendar, an agent portal, and a repair-request demo.
- Publish
llms.txt; apply for the Google Guaranteed (LSA) badge.
Sprint 3 — 60–90 days
- ZIP-level Frisco/Plano pages with neighborhood callouts + schema.
- Bundle the free warranty stack into every inspection; add a warranty page + badges.
- Launch a YouTube channel with narrated walkthroughs (video schema; cross-post as reels).
- File one CE class as a bookable event; recruit 5–10 brokerages to host.
- Publish sample reports for every inspection type.
Ongoing
- Systematic "preferred inspector" outreach to the top 50 DFW brokerages.
- Re-run the AI-citation scorecard monthly to track the climb.
- Add dedicated Plano/Allen Google profiles as coverage grows.
The one-line strategy
The DFW inspection field is a set of specialized silos with a wide-open middle.
Elite's play is to build the middle — the agent product, transparent pricing, a schema-tight site, the review flywheel, real city pages, the free warranty bundle — in the 90-day window before anyone else notices the middle is empty. Nothing the leaders do is proprietary; every mechanic in this report is copyable.
Appendix — already built & ready
Two pieces are done and waiting for Darren:
- FAQ page (styled preview): eig-faq.pages.dev — 20 questions with your real numbers, answer-first, embedded
FAQPage schema.
- Developer handoff pack: eig-faq.pages.dev/handoff — copy-paste FAQ HTML + the full JSON-LD schema block (LocalBusiness + AggregateRating + Service + FAQPage), with placement notes. Darren fills the real address/geo and it's ready.
This report consolidates three research passes: the AI-citation scorecard, the full home-inspection marketing playbook, and the nine-competitor teardown. Review counts and competitor details are as researched in August 2026 and are approximate where aggregated across multiple listings. Figures for Elite ($450 floor / ~$600 average, 14th year, 12,000+ inspections, 4.8 / ~344 reviews, 21 CE classes) are as provided by Garrett.